Marketing Musings 

Let’s cut to the chase: if all your marketing tests are passing with flying colors, you’re playing it way too safe. Sure, you might be...

In the last 2 ½ years I’ve been a new CMO 6 times (5 fractional and 1 full-time). And in that time I’ve developed a checklist of things I...

The role of a fractional Chief Marketing Officer (CMO) is becoming increasingly pivotal for businesses seeking expertise without the...

I know so many amazing marketers who haven't yet embraced generative AI to help them do their jobs. The most common theme I hear is that...

When thinking about marketing, it's unlikely that the wild and chaotic world of minor league hockey, as depicted in the cult classic...

I’ve been working as a fractional CMO for a couple of years now. And while every company I work with is different, the engagements have...

While working as a fractional CMO and trying to build my personal brand, I've had the opportunity to learn from others in this space to...

This is a lightweight ad agency RFP template.

The role of a Fractional Chief Marketing Officer (fCMO) has gained prominence in recent years, offering businesses the expertise of...

In today's competitive landscape, implementing an effective marketing strategy is crucial for any business looking to acquire new...