Marketing Musings 

Let’s cut to the chase: if all your marketing tests are passing with flying colors, you’re playing it way too safe. Sure, you might be...

In the last 2 ½ years I’ve been a new CMO 6 times (5 fractional and 1 full-time). And in that time I’ve developed a checklist of things I...

The role of a fractional Chief Marketing Officer (CMO) is becoming increasingly pivotal for businesses seeking expertise without the...

I know so many amazing marketers who haven't yet embraced generative AI to help them do their jobs. The most common theme I hear is that...