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Marketing Musings


The No-BS Media Plan for DTC Brands That Need Sales Now
When you're a DTC brand staring down a tough revenue target (and maybe a cash burn chart that looks like a ski slope), you don’t have the...
May 12, 20254 min read


Uncover Your Ideal Opportunity on These Hidden Job Sites
Here's a list of my favorite under-the-radar job boards, recruiters, coaches and expert networks. Whether seeking a flexible retained...
Dec 12, 202415 min read


The Einstein Principle of Marketing Analytics
"If you can't explain it simply, you don't understand it well enough." - Albert Einstein
Dec 1, 20242 min read


Winning Isn't Everything: Being Right vs. Being Effective
We’ve all been there—sitting in a meeting, ready to drop some knowledge that will make everyone else realize you’re the smartest person...
Oct 18, 20243 min read
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