Marketing Musings 

When you're a DTC brand staring down a tough revenue target (and maybe a cash burn chart that looks like a ski slope), you don’t have the...

Here's a list of my favorite under-the-radar job boards, recruiters, coaches and expert networks. Whether seeking a flexible retained...

"If you can't explain it simply, you don't understand it well enough." - Albert Einstein

We’ve all been there—sitting in a meeting, ready to drop some knowledge that will make everyone else realize you’re the smartest person...

Let’s cut to the chase: if all your marketing tests are passing with flying colors, you’re playing it way too safe. Sure, you might be...

So, you want to build your brand on social media without paying for ads? Totally doable! Organic social media marketing is your best...

Marketing is all about expecting the unexpected. But what if the unexpected is a full-on zombie apocalypse? While it’s unlikely you’ll...

In the last 2 ½ years I’ve been a new CMO 6 times (5 fractional and 1 full-time). And in that time I’ve developed a checklist of things I...