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Marketing Musings


Uncover Your Ideal Opportunity on These Hidden Job Sites
Here's a list of my favorite under-the-radar job boards, recruiters, coaches and expert networks. Whether seeking a flexible retained...
Dec 12, 202415 min read
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The Einstein Principle of Marketing Analytics
"If you can't explain it simply, you don't understand it well enough." - Albert Einstein
Dec 1, 20242 min read
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Winning Isn't Everything: Being Right vs. Being Effective
We’ve all been there—sitting in a meeting, ready to drop some knowledge that will make everyone else realize you’re the smartest person...
Oct 18, 20243 min read
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Failing Forward: How Failure Holds the Key to Success
Let’s cut to the chase: if all your marketing tests are passing with flying colors, you’re playing it way too safe. Sure, you might be...
Sep 29, 20243 min read
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How to Use Organic Social Media to Build Your Brand (Without Going Nuts)
So, you want to build your brand on social media without paying for ads? Totally doable! Organic social media marketing is your best...
Sep 15, 20244 min read
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Zombie Apocalypse Marketing: Preparing Your Brand for the Unexpected
Marketing is all about expecting the unexpected. But what if the unexpected is a full-on zombie apocalypse? While it’s unlikely you’ll...
Aug 3, 20243 min read
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New CMO Checklist - First 30 Days
In the last 2 ½ years I’ve been a new CMO 6 times (5 fractional and 1 full-time). And in that time I’ve developed a checklist of things I...
Jun 23, 20243 min read
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