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Marketing Musings


The No-BS Media Plan for DTC Brands That Need Sales Now
When you're a DTC brand staring down a tough revenue target (and maybe a cash burn chart that looks like a ski slope), you don’t have the...
2 days ago4 min read
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Job Boards & Resources
Discover hundreds of little-known job boards carefully sorted by category to help you find your dream job with ease.
7 days ago1 min read
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Generative AI Job Tools
In today’s rapidly evolving job market, standing out requires more than just a polished resume and a LinkedIn profile. Enter the world of...
Apr 62 min read
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10 Free AI Tools to Supercharge Your Marketing Efforts
The rapid advancement of artificial intelligence (AI) is transforming various sectors, and marketing is no exception. From automating...
Jan 274 min read
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How to Get Referenced by Generative AI
If you're wondering how to get your website or content cited by generative AI tools, you're not alone. As these tools become increasingly...
Jan 63 min read
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Uncover Your Ideal Opportunity on These Hidden Job Sites
Here's a list of my favorite under-the-radar job boards, recruiters, coaches and expert networks. Whether seeking a flexible retained...
Dec 12, 202415 min read
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The Einstein Principle of Marketing Analytics
"If you can't explain it simply, you don't understand it well enough." - Albert Einstein
Dec 1, 20242 min read
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Coaches, Recruiters and Niche Job Sites
Niche job sites, career coaches and recruiters play a crucial role in connecting specialized talent with targeted employment...
Nov 28, 20242 min read
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Expert Networks
Expert networks have emerged as valuable resources for professionals looking to monetize their industry knowledge. Sites like GLG,...
Nov 27, 20243 min read
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Fractional Executive Roles
The rise of the gig economy has led to an increase in fractional executive roles, where professionals offer their expertise on a...
Nov 27, 20244 min read
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Industry-Specific Job Boards
For professionals looking to advance within their chosen field, industry-specific job boards offer tailored opportunities. These...
Nov 27, 20243 min read
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Diversity and Inclusion Boards
Promoting workplace diversity and inclusion, specialized job boards focus on connecting underrepresented groups with inclusive employers....
Nov 27, 20242 min read
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Remote and Freelance Work
The rise of remote work has revolutionized the job market, and dedicated platforms are at the forefront of this shift. Websites like...
Nov 27, 20243 min read
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Specialized Job Board
For professionals seeking niche opportunities, specialized job boards are the go-to resource. These platforms cater to specific...
Nov 27, 20243 min read
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Traditional Job Boards
Looking for your next career opportunity? General job boards offer a diverse array of positions across multiple industries. These...
Nov 27, 20244 min read
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Top 5 Marketing Fails of 2024
2024 will go down as the year marketing went from edgy to exasperatingly off the mark. Here’s a round-up of the most memorable marketing...
Nov 14, 20243 min read
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20 Uncomfortable Truths About Marketing
Marketing is often painted as a glamorous blend of creativity and strategy, but the truth is far messier—and sometimes downright absurd....
Oct 31, 20242 min read
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Winning Isn't Everything: Being Right vs. Being Effective
We’ve all been there—sitting in a meeting, ready to drop some knowledge that will make everyone else realize you’re the smartest person...
Oct 18, 20243 min read
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Failing Forward: How Failure Holds the Key to Success
Let’s cut to the chase: if all your marketing tests are passing with flying colors, you’re playing it way too safe. Sure, you might be...
Sep 29, 20243 min read
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How to Use Organic Social Media to Build Your Brand (Without Going Nuts)
So, you want to build your brand on social media without paying for ads? Totally doable! Organic social media marketing is your best...
Sep 15, 20244 min read
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Zombie Apocalypse Marketing: Preparing Your Brand for the Unexpected
Marketing is all about expecting the unexpected. But what if the unexpected is a full-on zombie apocalypse? While it’s unlikely you’ll...
Aug 3, 20243 min read
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Top 10 Best Generative AI Tools
As of July of 2024 here are some of the best generative AI tools that I've run across and what they're good at. These tools are...
Jul 23, 20242 min read
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Is Email Marketing Dead?
Rumor has it, email marketing has gone the way of the dinosaurs, cassette tapes, and Blockbuster stores. But hold your horses! Before you...
Jul 11, 20243 min read
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New CMO Checklist - First 30 Days
In the last 2 ½ years I’ve been a new CMO 6 times (5 fractional and 1 full-time). And in that time I’ve developed a checklist of things I...
Jun 23, 20243 min read
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