Driving Organic Traffic in 2024: Google Algorithm Updates You Need to Know

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Search marketing experts worldwide have their eyes glued to Google's every move as they seek increased organic traffic & visibility. Several significant Google algorithm updates rolled out in 2023 that have reshaped strategies – and more changes are on the horizon for 2024.

Let's look at the top Google algorithm updates you need to be aware of as you optimize your SEO campaigns this year:

1. Helpful Content Update – This update, fully activated in June 2023, rewards pages offering advice that helps and informs readers. To align, ensure you avoid thin, low value content and answer the questions your audience has. Include step-by-step instructions, visual aids like videos, and structured data like FAQs.
   

2. Product Review Update – Activated in April 2023, this update demotes low quality, thin product reviews while elevating informative, original reviews. Ensure your product reviews include ample unique images, detailed information, pros and cons, and original perspectives. Also avoid an over-abundance of affiliate links which Google may perceive as manipulative.
   

3. Browser Updates – Google updates its Chrome browser 2-3 times annually. With over 2/3 of the browser market share, changes directly impact how Googlebot crawls and perceives pages. Track Chrome updates closely.

In 2024, site speed and Core Web Vitals will only grow in importance. So will new factors like discoverability on surfaces beyond Google like YouTube, Maps and Images. Stay nimble and informed – that’s the name of the game thriving under Google’s ever-changing algorithms this year!