I Wrote a Book About Marketing Bullshit, Because Apparently We Needed One

Marketing has a problem.

Actually, marketing has about 400 problems, but most of them arrive wearing a fleece vest, carrying a 68-slide deck, and saying things like, “We need to align the funnel architecture around a more agile customer-centric growth engine.”

Which is corporate for: “We don’t know what we’re doing, but we found a stock photo of people pointing at glass walls.” That's why I wrote Cutting Through the Bullshit: A Marketing Leader’s Guide to Surviving and Thriving in Chaos.

It’s a book about marketing, corporate life, bad strategy, fake urgency, empty jargon, performative leadership, and the magical ability of smart people to gather in a conference room and make the obvious impossible.

Why I Wrote It

After over 30 years in marketing, I’ve seen a few things.

I’ve watched great marketers build brands, drive sales, understand customers, and create real business value.

But I’ve also seen people call a meeting to discuss whether we need another meeting.

I’ve seen “innovation” mean changing the button color.

I’ve seen “transformation” mean buying software nobody uses.

I’ve seen “thought leadership” from people whose thoughts require a search party.

And I’ve seen enough “strategic frameworks” to know that most of them are just rectangles with ambition.

At some point, you either scream into a pillow or write a book. The pillow lost.

What the Book Is About

Cutting Through the Bullshit is my loving, professional, only-slightly-aggravated tribute to all the nonsense that gets in the way of good marketing.

It tackles the sacred rituals of modern business, including:

• Strategy decks that say nothing, but say it confidently

• Customer research treated like a dangerous new idea

• AI being used to produce bad marketing faster

• “Centers of excellence” that are neither central nor excellent

• Corporate jargon so dense it should come with a rescue rope

• Leadership teams confusing motion with progress

• Marketing plans built entirely out of vibes, acronyms, and hope

• Meetings where everyone agrees, nothing changes, and somehow there are action items

  
  

This isn’t just another business book promising to help you “unlock your full potential.” That phrase alone should be reported to HR.

This is a book for people who still believe marketing should be clear, useful, accountable, and maybe, just maybe, connected to selling something. Ridiculous, I know.

Who Should Read It

This book is for marketers who still have a soul.

It’s for executives who suspect their company may be spending more time discussing the customer journey than improving it.

It’s for founders who want marketing that drives growth, not a brand manifesto written by committee and approved by six people who have never spoken to a customer.

It’s for agency people who have had to sit across from a client and pretend “make the logo bigger” was strategic feedback.

It’s for anyone who has ever heard the phrase “circle back” and briefly considered walking into traffic.

Most of all, it’s for people who know business can be hard, messy, funny, absurd, and occasionally brilliant, usually in that order.

Read the Book

If you’ve ever sat through a meeting and thought, “This could have been an email,” this book is for you.

If you’ve ever read a marketing plan and thought, “This could have been a sentence,” this book is definitely for you.

And if you’ve ever used the phrase “paradigm shift” in public, please buy two copies. One to read and one to hold while you apologize.

You can find it on Amazon here: Cutting Through the Bullshit: Marketing, Surviving, and Other Corporate Nonsense

Read it. Share it. Leave a review. Or send it anonymously to the person who keeps saying, “We need to socialize this internally.” They know what they did.

The Importance of Clear Marketing

In today’s fast-paced world, clear marketing is essential.

It cuts through the noise and gets to the heart of what matters.

When marketing is straightforward, it resonates better with customers.

They appreciate honesty and clarity.

This is especially true for growing companies and early-stage businesses.

They need effective strategies to thrive.

Embracing Change in Marketing

Change is constant in marketing.

New technologies and trends emerge every day.

To stay ahead, businesses must adapt.

This means being open to new ideas and approaches.

Don’t be afraid to experiment.

Try new tactics and see what works for your audience.

Building a Strong Marketing Foundation

A solid marketing foundation is crucial.

This includes understanding your target audience and their needs.

Once you know who you’re talking to, you can craft messages that resonate.

Invest time in research.

Gather insights that will inform your strategies.

Conclusion

Marketing doesn’t have to be complicated.

With the right mindset and approach, it can be clear and effective.

Cutting Through the Bullshit is here to help you navigate the chaos.

Let’s embrace the absurdity of marketing together and make it work for us.

So grab your copy today and start your journey toward better marketing!