Top 10 Email Marketing Tips to Boost Opens, Clicks, and Conversions

Email marketing remains a vital channel in a digital marketer's stack. But inboxes are increasingly crowded, with open and click through rates declining across many industries. Follow these 10 tips to refresh your approach and maximize impact with each send.

1. Segment your lists into highly targeted groups based on behavior like past email engagement, purchases, site browsing, and more. Customize content for each group.
   

2. Write compelling subject lines that tap into emotions like curiosity or urgency. A/B test multiple options.
   

3. Always optimize your preheader text as it’s visible alongside subject lines on mobile. Include value propositions.
   

4. Place CTAs strategically within your first sentence and last paragraph to increase clicks. Use contrasting colors that attract attention.
   

5. Make emails scannable with bullets, bolding, highlighting, short paragraphs, and generous white space between elements.
   

6. Send at optimal times based on open and click-through data. Day of week and time of day matter. Adjust for global audiences.
   

7. Regularly A/B test from, subject lines, content, design, CTAs and more against your baseline to lift performance metrics.
   

8. Analyze email rendering on mobile and web clients. Adjust designs to account for varying display capabilities.
   

9. Measure beyond opens by tracking downstream conversions driven by email sends. Tweak approaches to maximize desired outcomes.
   

10. Show value first in emails through exclusive tools, deals, or content before pivoting to promotions. Avoid over-commercialization.

Refreshing your approach to email according to these tips will soon have your subscribers more engaged and responding more favorably. Treat your list well and elevate results all year long.