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Marketing Musings


Remote and Freelance Work
The rise of remote work has revolutionized the job market, and dedicated platforms are at the forefront of this shift. Websites like FlexJobs, We Work Remotely, and Upwork offer a plethora of remote and freelance opportunities across various industries. These platforms cater to professionals seeking flexible work arrangements, from full-time remote positions to project-based gigs. With advanced search features and verified listings, they make it easier than ever to find and s
Nov 27, 20244 min read


Specialized Job Board
For professionals seeking niche opportunities, specialized job boards are the go-to resource. These platforms cater to specific industries or roles, offering targeted listings for tech, retail, creative, and many other sectors. Sites like Dice for IT professionals, Behance for creatives, and ClearanceJobs for government positions provide curated job listings tailored to your expertise. By focusing on industry-specific opportunities, these boards can significantly streamline y
Nov 27, 20248 min read


Traditional Job Boards
Looking for your next career opportunity? General job boards offer a diverse array of positions across multiple industries. These platforms, including popular sites like Indeed, Glassdoor, and Google Jobs, provide comprehensive listings for job seekers at all levels. Whether you're searching for entry-level positions or executive roles, these boards aggregate millions of job postings, making them an essential starting point for any job hunt. With advanced search filters and p
Nov 27, 20244 min read


Top 5 Marketing Fails of 2024
2024 will go down as the year marketing went from edgy to exasperatingly off the mark. Here’s a round-up of the most memorable marketing...
Nov 14, 20243 min read


20 Uncomfortable Truths About Marketing
Marketing is often painted as a glamorous blend of creativity and strategy, but the truth is far messier—and sometimes downright absurd....
Oct 31, 20242 min read


Winning Isn't Everything: Being Right vs. Being Effective
We’ve all been there—sitting in a meeting, ready to drop some knowledge that will make everyone else realize you’re the smartest person...
Oct 18, 20243 min read


Failing Forward: How Failure Holds the Key to Success
Let’s cut to the chase: if all your marketing tests are passing with flying colors, you’re playing it way too safe. Sure, you might be...
Sep 29, 20243 min read


How to Use Organic Social Media to Build Your Brand (Without Going Nuts)
So, you want to build your brand on social media without paying for ads? Totally doable! Organic social media marketing is your best...
Sep 15, 20244 min read


Zombie Apocalypse Marketing: Preparing Your Brand for the Unexpected
Marketing is all about expecting the unexpected. But what if the unexpected is a full-on zombie apocalypse? While it’s unlikely you’ll...
Aug 3, 20243 min read


Top 10 Best Generative AI Tools
As of July of 2024 here are some of the best generative AI tools that I've run across and what they're good at. These tools are...
Jul 23, 20242 min read


Is Email Marketing Dead?
Rumor has it, email marketing has gone the way of the dinosaurs, cassette tapes, and Blockbuster stores. But hold your horses! Before you...
Jul 11, 20243 min read


New CMO Checklist - First 30 Days
In the last 2 ½ years I’ve been a new CMO 6 times (5 fractional and 1 full-time). And in that time I’ve developed a checklist of things I...
Jun 23, 20243 min read


Strategies for Attracting More Fractional CMO Clients
The role of a fractional Chief Marketing Officer (CMO) is becoming increasingly pivotal for businesses seeking expertise without the...
Jun 8, 20243 min read


IT to Business English Dictionary
I’ve been working in marketing for a long time and I started working in digital marketing back in the late 1990s. I like to joke that...
May 27, 20244 min read


50 Most Helpful ChatGPT Prompts for Marketers
I know so many amazing marketers who haven't yet embraced generative AI to help them do their jobs. The most common theme I hear is that...
May 22, 20248 min read


Marketing Lessons from the Hansen Brothers: Unconventional Wisdom for Modern Marketers
When thinking about marketing, it's unlikely that the wild and chaotic world of minor league hockey, as depicted in the cult classic...
May 20, 20243 min read


My Fractional CMO Engagement Process
I’ve been working as a fractional CMO for a couple of years now. And while every company I work with is different, the engagements have...
May 2, 20243 min read


Adjusting to Third-Party Cookie Deprecation
The digital marketing landscape is undergoing a significant transformation with the phase-out of third-party cookies. This shift presents...
Apr 23, 20242 min read


10 UX Mistakes You May Have Already Made
Crafting a web user experience (UX) that is both engaging and intuitive is paramount in today’s digital landscape. Websites are often the...
Apr 10, 20243 min read


Top 5 Overlooked Ways to Build Your Personal Brand
While working as a fractional CMO and trying to build my personal brand, I've had the opportunity to learn from others in this space to...
Mar 14, 20242 min read


10 Free Online Marketing Tools All Small Businesses Need
I’ve been working with several small and medium-sized businesses and have noticed that many aren’t taking advantage of the free or nearly...
Mar 6, 20242 min read


Top 10 Email Marketing Tips to Boost Opens, Clicks, and Conversions
Email marketing remains a vital channel in a digital marketer's stack. But inboxes are increasingly crowded, with open and click through...
Feb 23, 20241 min read


Driving Organic Traffic in 2024: Google Algorithm Updates You Need to Know
Search marketing experts worldwide have their eyes glued to Google's every move as they seek increased organic traffic & visibility....
Feb 21, 20241 min read


Full-Service Ad Agency RFP Template
This is a lightweight ad agency RFP template.
Feb 20, 20243 min read
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