Marketing Musings 

In the last 2 ½ years I’ve been a new CMO 6 times (5 fractional and 1 full-time). And in that time I’ve developed a checklist of things I...

The role of a fractional Chief Marketing Officer (CMO) is becoming increasingly pivotal for businesses seeking expertise without the...

I’ve been working in marketing for a long time and I started working in digital marketing back in the late 1990s. I like to joke that...

I know so many amazing marketers who haven't yet embraced generative AI to help them do their jobs. The most common theme I hear is that...

When thinking about marketing, it's unlikely that the wild and chaotic world of minor league hockey, as depicted in the cult classic...

I’ve been working as a fractional CMO for a couple of years now. And while every company I work with is different, the engagements have...

The digital marketing landscape is undergoing a significant transformation with the phase-out of third-party cookies. This shift presents...

Crafting a web user experience (UX) that is both engaging and intuitive is paramount in today’s digital landscape. Websites are often the...

While working as a fractional CMO and trying to build my personal brand, I've had the opportunity to learn from others in this space to...

I’ve been working with several small and medium-sized businesses and have noticed that many aren’t taking advantage of the free or nearly...

Email marketing remains a vital channel in a digital marketer's stack. But inboxes are increasingly crowded, with open and click through...

Search marketing experts worldwide have their eyes glued to Google's every move as they seek increased organic traffic & visibility....

This is a lightweight ad agency RFP template.

In the fiercely competitive world of online visibility, ranking high in search engine results pages (SERPs) is crucial for attracting...

SMS marketing leads all channels for open and response rates. But there are legal considerations to know – specifically the Telephone...

Generative AI tools that can create images, text, audio, code, and more have exploded onto the scene. As marketers race to keep up with...

Moving from a regular full-time role to fractional work? Get ready for a whole new world! Pretty much everything changes when you make...

The role of a Fractional Chief Marketing Officer (fCMO) has gained prominence in recent years, offering businesses the expertise of...

In today's competitive landscape, implementing an effective marketing strategy is crucial for any business looking to acquire new...